Cookie Policy

Last Updated:

What are cookies and similar technologies?

Cookies are small text files stored on your computer or mobile device when you visit our Website (www.brxs.com) or use our Services. Your web browser stores these cookies. When you visit again, your browser sends these cookies back, allowing us to recognise you and remember things like your preferences.

We also use similar technologies like pixels (e.g., Meta Pixel) and local storage. For simplicity, we refer to all these technologies as “cookies” in this policy, unless specified otherwise.

To manage various analytics and marketing scripts (tags) on our Website, we use Google Tag Manager (GTM), a service provided by Google LLC. GTM allows us to deploy and manage these tags efficiently based on your consent choices.

We have implemented Google Consent Mode v2 (GCMv2). This means:

  1. When you first visit our Website, we set default consent states (usually ‘denied’ for non-essential categories like analytics and marketing).
  2. Our cookie consent tool (the banner you see) allows you to provide or withdraw consent for different cookie categories.
  3. Your choices are then communicated to Google services (like Google Analytics and Google Ads, if used via GTM) and other compatible tags.
  4. If you deny consent for a specific purpose (e.g., analytics_storage or ad_storage), tags managed by GTM that require that consent will adjust their behavior. For example:
    • Google Analytics may operate in a limited, cookieless mode, sending aggregated, non-identifying pings for basic measurement.
    • Advertising tags (like Meta Pixel or Google Ads) will not use cookies for ad personalization or build remarketing audiences for you if the relevant consent is denied.

This system helps us respect your privacy choices while still allowing us to understand website usage and advertising effectiveness in a compliant manner.

Why do we use cookies?

Cookies and similar technologies help us understand how our Services are used, allow you to navigate between pages efficiently, remember your preferences, and generally improve your browsing experience. They can also help ensure marketing you see online is more relevant to you and your interests, subject to your consent.

Which cookies do we use?

We classify cookies based on the categories defined in our cookie consent tool:

Necessary Cookies

These cookies are essential for the Website to function properly. They enable core functionalities like security, network management, accessibility, and managing your cookie consent preferences. They also include the script to make our live chat support (Crisp) available on the page. You cannot disable these cookies through our consent tool.

  • Party: Brxs B.V.
    • Cookie(s): brxs_cookie_consent
    • Purpose: Stores your cookie consent choices.
    • Duration: Typically 6 months to 1 year.
  • Party: Google LLC (Google Tag Manager)
    • Cookie(s): GTM may use cookies like _dc_gtm_UA-XXXXXX-X (or similar for GTM server-side) for technical operations, such as request throttling. These are typically first-party and session-based or short-lived, supporting the basic functioning of GTM.
    • Purpose: To enable the functioning of Google Tag Manager.
    • Duration: Often session-based or short-lived.
  • Party: Crisp IM SARL (Crisp Live Chat)
    • Script Loading: The script to enable the Crisp live chat widget is loaded as a necessary service to ensure support availability.
    • Cookie Setting (Total Privacy Mode): We have configured Crisp to operate in “Total Privacy Mode.” This means that Crisp will not set any cookies on your device when the page loads. Cookies (such as crisp-client/*) are only set by Crisp if and when you choose to actively interact with the chatbox (e.g., by opening it or sending a message).
    • Cookie(s) upon interaction: crisp-client/*
    • Purpose (upon interaction): To enable the Crisp live chat functionality, restore your chat session, and remember message history across pages and future visits if you engage with the chat. User IP addresses may be processed by Crisp for security (spam/bot prevention) and to provide the service.
    • Duration (upon interaction): Typically 6 months after last use.
    • Privacy Info: Crisp Privacy Policy, Crisp Cookie Policy

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or other site customizations, if applicable) and provide enhanced, more personalized features. These are only placed if you give consent via our cookie consent tool, which sets functionality_storage to ‘granted’. Currently, this category is primarily for potential future enhancements or minor site preferences.

Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information. This data allows us to analyze traffic, identify popular content, and improve the user experience. These cookies and associated data collection are only fully enabled if you give consent for “Analytics Cookies”, which sets analytics_storage to ‘granted’. If consent is denied, analytics services may operate in a limited, cookieless mode.

  • Party: Google LLC (Google Analytics 4, via GTM)
  • Cookie(s) (when analytics_storage is ‘granted’): _ga, _ga_*, _gid (and potentially others like NID, 1P_JAR used by Google more broadly for preferences/security if Google signals are enabled or linked Google services are used).
  • Purpose: Used to distinguish users, store and count pageviews, calculate visitor/session/campaign data for analytics reports. Google Analytics 4 collects event-based data.
  • Behavior with Consent Mode:
    • If analytics_storage is ‘granted’: GA4 collects full data and uses cookies.
    • If analytics_storage is ‘denied’: GA4 operates in a restricted mode, sending cookieless pings for basic measurement and modeling, without setting or reading GA cookies and without collecting identifiers.
  • Duration: Varies (e.g., _ga up to 2 years, _gid 24 hours).
  • Privacy Info: Google Privacy Policy, Google Analytics Cookie Usage, About Google Consent Mode

Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user on other platforms (like Facebook or Instagram) after they have visited our Website. They may also help measure the effectiveness of advertising campaigns. These cookies and associated data collection for advertising purposes are only fully enabled if you give consent for “Marketing Cookies”, which sets ad_storage, ad_user_data, and ad_personalization to ‘granted’.

  • Party: Meta Platforms, Inc. (Meta Pixel, via GTM)
  • Cookie(s) (when ad_storage is ‘granted’): _fbp, _fbc
  • Purpose: Used by Facebook/Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers, track conversions, build audiences for targeted advertising based on website visits, and measure ad effectiveness.
  • Behavior with Consent Mode:
    • If ad_storage is ‘granted’: Meta Pixel functions fully, using cookies for measurement, ad targeting, and remarketing.
    • If ad_storage is ‘denied’: Meta Pixel’s ability to use cookies and identifiers for advertising purposes is restricted. It may still collect event data in a more aggregated or anonymized way for measurement if allowed by its configuration and local laws.
  • Duration: Typically 3 months.
  • Privacy Info: Meta Privacy Policy, Meta Cookie Policy

Note: The specific cookies used by third-party services (Google, Meta, Crisp) and their behavior under different consent states may change over time. Please refer to their respective privacy and cookie policies for the most current information.

Can I delete or manage cookies?

Yes. You can manage your preferences for non-essential cookies at any time using our cookie consent tool (click the “Manage Cookies” link in the footer). This tool allows you to grant or withdraw consent for Functional, Analytics, and Marketing cookies. Your choices will be respected via Google Consent Mode for services managed through Google Tag Manager.

You can also delete cookies stored on your device via your browser settings. Most browsers allow you to block cookies entirely, but be aware that this might affect the functionality of many websites, including ours. The help menu in your browser usually provides instructions:

This Cookie Policy may be amended from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The most recent version applies. We advise you to check this page regularly for any changes.

Contact details

Brxs B.V. Singel 542 1017 AZ Amsterdam The Netherlands

E: hello@brxs.com W: https://www.brxs.com/ Chamber of Commerce: 89185188